When all parts work together as one

We are Organization Design Facilitators. Through co-creation and immersive interventions, we help you design your organization for flexibility, engagement, and scalability.

Welcome to Conductal.

Learn more

"Daniel's innovative workshop was fantastic for the programme”
- Dr. Ansar, Director Msc Mega Project Management, Oxford Saïd.

"They perfectly understood our needs and prepared a consistent and very inspiring workshop matching our expectations and beyond"  H. Minard, Marketing Manager Symrise.

"Daniel's innovative workshop was fantastic for the programme”
- Dr. Ansar, Director Msc Mega Project Management, Oxford Saïd.

"They perfectly understood our needs and prepared a consistent and very inspiring workshop matching our expectations and beyond"  H. Minard, Marketing Manager Symrise.

Poorly designed organisations are:

Either too rigid. Meetings and bureaucracy kill ideas and take focus away from the customer.

Or too chaotic. Lack of focus and miscommunication lead to inefficiency and disengagement.

We help you get it right

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Our Approach

Social Systems Design enables organizations to retain the best qualities of a start-up and the standout attributes of a large corporate. It applies collaboration to marry the ability to experiment and learn quickly, with the capacity to structure and coordinate at scale.  

And when it comes to growth and change, instead of imposing it on people, we bring them along for the journey, giving you the tools to navigate complexity and uncertainty.

Discover how we can work together
Learn more about our approach

Our Social System Design approach bridges:


Human Centered Design


This intersection creates a deeper understanding of how to scale collaboration. The result? Truly innovative, high performing organisations – and engaged communities of people, both internally and externally.

Why it matters

$26,041 are lost per employee per year due to miss-communication

89% of companies started 15 years ago in the UK are no longer operating

Only 13% of employees worldwide are engaged at work


Organizations with top engagement have 17% higher Productivity, 20% higher Sales, 21% higher Profitability, and 24% to 59% lower employee turnover

Firms with high employee satisfaction outperform their peers by 2.3% to 3.8% per year in long-run stock returns – 89% to 184% cumulative – even after controlling for other factors

Discover how

Our Approach

Our proven 6 step approach, allows you to design for collaboration, thus improving engagement, innovation, and scalability.

Through unique co-creation workshops, we unleash the expertise inside your organisation.      

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How we have made a difference

What is your challenge?

Meet the team

Daniel Ospina

CEO & Founder

Daniel’s path has led him to bridge Organization Design, Innovation, and Community Architecture in the search of a model capable of creating organizations that not only scale effectively but can also adapt, innovate, and improve society in the process. Beyond Conductal, Daniel is a visiting lecturer at Said Business School (Oxford University), an Associate Fellow of London University, a Co-founder of Crossmodalism, a Fellow of the RSA, and a member of Sandbox. Daniel does regular public appearances, with previous platforms including TEDxUHasselt, TEDxHackney, Tech Open Air Berlin, Fjord Kitchen (Madrid), and MMK16.

David Schafran

Associated Expert: Product & Business Model Design

Entrepreneur, investor, mentor and salsa dancing aficionado. David founded and led EyeNetra, a MIT powered technology company which disrupted the optometry industry. Previously, David partnered with Innovation Management institute in Silicon Valley, worked with leading design thinking firms Catapult Design and Intuit, and was a Rockefeller Foundation Fellow.

Dr Atif Ansar

Associated Expert: Mega Project Management

Programme Director of the MSc in Major Programme Management at the Saïd Business School. Previously, Atif was a Lecturer at the Blavatnik School of Government and Cohort Manager of the Major Projects Leadership Academy (MPLA). ​Atif has also consulted for the World Bank, UK government, governments in Asia and Africa, and private sector clients.

James White

Associated Expert: Finance Director

Commercial Finance Director in the Media and Digital sector. James is Group Finance Director for CV group. Previously, he was Finance Director for Universal Music Digital Division and Instance, as well as Global Commercial Director at Omnifone. Qualified Chartered Accountant since 1994.

Michela Michieli

Associated Expert: Marketing Strategy

Marketing Strategy & Planning expert with 15 years of experience on Digital Strategy, Technological Platforms, and Consulting Companies; 8 years working in International Companies targeting Europe and the USA; and 7 years in Management positions. Michela is also a Lecturer Teacher in the Intelligence Design Master of the IUAV University, Venice. And Founder of ObiOS a Marketing consultancy that optimises your marketing budget thanks to an Organic Business Interpretation.

Robin Dhara

Associated Expert: Communication Strategy

Maverick publicist with experience advising at board level. Robin has worked alongside brands including Google, Vimeo, TED.com, Land Rover, JCB and The Wired Conference. He is a judge for the British Media Awards, Communications Director of TEDxLondon, and a mentor for Telefonica StartUp incubator Wayra. Robin has also secured three Guinness World Records for his clients, and launched a spaceship.


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Tell us a bit about yourself and your organisation to get the ball rolling.

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