M/F is a UK based design start-up that rethinks the relationship with food by designing luxury Science & Art inspired eating utensils.
The founders, from a psychology and design background, had the insights but lacked a robust process to innovate within a limited budget.
Addressing the Challenge:
In Mars 2016, Michel/Fabian engaged in our mentorship programme with an Interim Director.
Effective Work Processes, Continuous Experimentation, and Deep Diversity were identified as the critical areas for improvement.
We facilitated co-creation workshops and delivered training and mentorship over a 6 month period.
After 1 year of operations, the company has:
Launched its first product and has been onboarded by a luxury lifestyle retailer.
Has received global coverage on its first product (BBC worldwide TV, Dezeen Magazine, and 40+ other publications from South Africa to Chile and Japan).
The company has secured grant funding for the research and development of a second product.